Rohan announces StrideFit


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Rohan announces StrideFit

Posted 7 September 2011 12:02 by martin

Rohan – purveyors of outdoor clothing, equipment and footwear – have announced a new programme to help people walk for exercise more and in some case start walking for fitness in the first place.

The initiative is based on research commissioned by Rohan, and starts with a funky-sounding foot scan, followed by advice on suitable footwear and bespoke walking exercises.

Initially the StrideFit programme is limited to a four store pilot. The good news is that one of those stores is in an area covered by

If StrideFit sounds interesting to – you can read more from the press release below, which includes locations and key date information.

If you do participate – why not drop us a line to describe the experience, and we can share it with other users in anticipation of the programme's anticipated nationwide roll out?


Rohan StrideFit launches with Matt Roberts

Original British technical clothing company, Rohan, has teamed up with celebrity personal trainer Matt Roberts to help people enjoy the benefits of walking – with a new, free walking fitness programme, ‘Rohan StrideFit’, which launches on 11 September 2011.

Research shows that although 62% of adults would like to walk outside for exercise more often1, 14% don’t know how to get started and 16% are worried they are not fit enough. In response, the 12-week Rohan StrideFit programme has been developed with long-time Rohan supporter, Matt Roberts – one of the world's leading personal trainers, who is responsible for creating some of the most famous physiques in fashion and music – including Naomi Campbell, Tom Ford, Amanda Holden and Mel C.

Embracing the Rohan ethos of ‘Live More, Outdoors’, StrideFit is designed to build walking confidence and enjoyment for everyone from novices to experienced walkers. It is a programme of exercises to increase strength and mobility incorporated into guided local walking trips – because research shows that 24% of people would be encouraged to walk outside for exercise more if they had information about local walking paths.

At the launch, StrideFit participants will have their walking ‘type’ assessed with an RSscan footscan® which provides an analysis of individual foot posture. This combined with information about the sort of walking a person would like to do will help trained advisors recommend the most appropriate footwear for people’s needs.

Becky Serieys, Rohan Brand Development Manager, says: “The programme is designed to show people just how easy walking for exercise is, and how it can fit into everyday lifestyles – because a third (32%) say that lack of time prevents them walking more often. We also know that people can be put off by not knowing what kit to buy, or thinking that it will be too costly – through this initiative we want to help would-be walkers choose the right kit that will last a lifetime. And autumn is the perfect time to get started because there are hundreds of walking events taking place across the country for people to take part in.”

Matt Roberts says: “We have a growing exercise problem in the UK – our research is consistent with this view, with a quarter of all adults (23%) walking outside for exercise less than once a month. So we’ve developed Rohan StrideFit to help show people that walking for exercise can be done by and can benefit everyone. StrideFit is not just for walkers, it’s open to anyone, with any level of fitness – so we hope it provides a good incentive to get involved.”

StrideFit launches on 11 September 2011 in four pilot stores across England and if successful will roll out to 20 new stores in the New Year.

Visit for more information and sign up at participating stores. Matt Roberts’ team of fitness experts will be on-hand at each store launch in:

Winchester, Hampshire – 11 September 2011
Kensington, London – 17 September 2011
Hay-on-Wye, Wales – 18 September 2011
Beverley, North Humberside – 24September 2011

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