Results of our user survey 2011

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Results of our user survey 2011

Posted 4 July 2011 10:18 by martin
The 2011 user survey results are in. It ran for 3 weeks in June, and many thanks to the 338 people who completed it. Some headline results:
  • Nearly 70% said that walkit.com had encouraged them (at least once) to walk in place of using another mode of transport
  • Over 31% said they were now either 'always' or 'often' walking instead of using a car (34% for taxis).
  • Over 55% said they were taking at least an extra hour of exercise each week as a result of using walkit.com.
And with over 300,000 routes being generated on the site each month, that's quite a lot of extra walking (and fewer vehicles on the streets). Some other nuggets gleaned from the survey:
  • London dominates in terms of usage
  • The top request for a new UK city was Brighton (abroad it was Paris)
  • The best thing about the site was its 'ease of use' (overwhelming response)
  • The improvement requested most was coverage of more towns and cities
  • Very few respondents were annoyed by the ads on the site (phew!)
  • 66% were lasses v 33% lads
  • Over 40% use Facebook daily!
Check out the charts below if you want to see a bit more detail. And don't hesitate to get in touch with us on feedback@walkit.com if you'd like to discuss the results further.

How did you first find out How long How often Using more or less

Which city

What would be your top choice for a new UK city/town for us to launch in?

Brighton was out in front, with Bath, Liverpool and York tying for second, followed by Oxford.

If you'd like us to launch walkit.com in cities in Europe or North America, please enter up to 3 city choices below.

Paris was way out front as people's first choice, followed (in order) by New York, Amsterdam, Barcelona and Berlin.

Use type

Likelihood of recommendation

What's the best thing about walkit.com?

'Ease of use' was the resounding answer to this one, followed by the estimated walking times, and the option to select different route types (direct v less busy).

What do you think is the single most important thing we should do to make walkit.com better?

Much the most common request was for us to expand into new areas.  Other major requests were for better quality and clearer mapping, more footpath data, and an Android mobile phone app.

Quality of aspects of service

Importance of route info

Advertising

Mobile v desktop

Mobile type

Switch to walking

Switching from which mode

Extra exercise

Male female

Age profile

Use types

FB twitter

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Comments

  1. Sue Johnson says:

    December 1st, 2011 at 9:04 am (#)

    Hello, as a London user of Walkit who is moving to Brighton in the new year could you tell me if you have any plans to launch a Brighton service, bearing in mind the survey results?
    Thanks
    Sue

  2. martin says:

    December 2nd, 2011 at 10:01 am (#)

    Hi Sue,

    We'd love to. We're still on the look out for a sponsor to help with the launch in Brighton. So no immediate plans – but I am confident that Brighton will be there eventually.

    Martin

  3. Geoff says:

    May 20th, 2012 at 8:13 am (#)

    Hi
    Could you tell me is there an andriod app for walkit which I can use in my samsung
    Geoff

  4. martin says:

    May 22nd, 2012 at 9:46 am (#)

    Hi Geoff,

    There isn't currently an Android app, but we do have one under development. We will announce its launch on the website, through our Twitter account and on our facebook page.

    Martin

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