Why are we running a car ad?!


From the blog

Why are we running a car ad?!

Posted 13 August 2009 08:54 by martin

You may have noticed we're running some ads for the Toyota Prius.

Hardly a Hummer, but questionable for walkit.com to be running a car ad at all (even for a Toyota 'Pious'…)?

Quite a while ago we sparked a bit of a debate on Facebook about whether we should be accepting any such ads, and the consensus seemed to be 'go for it'.

But what do you think?

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  1. Simon K says:

    August 13th, 2009 at 9:12 am (#)

    Hell, I'm sure you need the money. Go for it.

  2. s a ali says:

    August 15th, 2009 at 8:34 pm (#)

    as long as your policy for publishings allows it and it sounds ethical then why not

  3. migratingfishswim says:

    August 17th, 2009 at 5:13 pm (#)

    i support walkit.com and appreciate what you all do.

    i'm not sure how prius' have got a reputation for being ok environment-wise. they have two engines don't they? surely that's got to be heavy, which equals more fuel.

    even if they run partly on electricity – how is that electricity generated?

    i guess whether to run the ad or not depends on whether walkit.com is about sustainability…. or not. if not, run whatever ads you like. but if you are, i find it a bit strange.

  4. Henry says:

    August 19th, 2009 at 5:45 am (#)

    I love WalkIt so I support most anything that brings income to the site to keep the service improving.

    @migratingFishSwim – Do a bit of research into your two-engine thought. You will see that a small electric engine with high torque and a small petrol engine are lighter and more fuel efficient than one normal petrol engine.

  5. Tom says:

    August 26th, 2009 at 6:06 am (#)

    You need all the sponsorship you can get. Most of us walkers also drive? No probs with a car ad

    Any chance of you doing routes for City of Brighton?

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