Annual user survey results: 32% now ‘always’ or ‘often’ walking rather than taking the car

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Annual user survey results: 32% now 'always' or 'often' walking rather than taking the car

Posted 2 July 2009 15:10 by martin

We thought you might be interested in a summary of the results of the survey we ran on the site in May.

Here are some headlines:
  • Nearly 80% of respondents say that walkit.com has encouraged them (at least once) to switch to walking from another mode of transport
  • As a result of using walkit.com, the following % of respondents say they are either 'always' or 'often' now walking instead of taking a:
    • Car – 32%
    • Taxi – 40%
    • Tube/metro/subway – 60%
    • Bus – 56%
    • Train – 23%
  • Nearly 60% claim to be taking at least an extra hour of exercise per week as a result of using walkit.com
  • Respondents use walkit.com most for working out trips to meetings/events
  • We have more female than male users
  • 80% of respondents were aged 26 – 55
More detail below. Please note the following:
  • 422 people completed the survey
  • They are self-selecting respondents (not a random sample)
  • We understand that more women fill in online forms than men
  • There is a heavy bias towards London
Do leave a comment or get in touch if you want to discuss further.

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Comments

  1. Mo Chaudhry says:

    July 9th, 2009 at 6:11 pm (#)

    Hi,

    I use WALKIT to plan walking routes when I am on Business in the cities WALKIT has routes for.

    However, I am a bit disappointed that Cardiff, city I live in, is not yet on WALKIT. I have written a few times suggesting Cardiff go on it next but there don't seem to any enthusiasm amongst the WALKIT team to put Cardiff on.

    Why??? and When is Cardiff likely to go on it, is there a planned dates? Would be nice to have an indication.

    Cheers.

    Mo.

  2. jamie says:

    July 9th, 2009 at 7:39 pm (#)

    Mo,
    There's huge enthusiasm here to launch in Cardiff – it's becoming more and more of a glaring omission.
    As in all our other cities, we do need the support of the city council, and while we have had a meeting with them, we haven't taken it to the next step quite yet. But we're very hopeful we can progress things soon.
    Jamie

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